digital marketing
Marketing Strategy
Our actionable insights and creative storytellinginform strategies that deliver results.
The challenge of meeting audience expectations
Audiences today are empowered by connected technologies – and bombarded with marketing messages. It’s harder than ever to be heard above the noise.
Even conversion-focused brands need to think about building and retaining a loyal audience to protect themselves against commoditization or disruption. To build that kind of brand, you need a story. And to shape that story, you need a strategy.
K&Co Media leverages our digital experience, analytics expertise, and creative talent to build marketing strategies that deliver exceptional results. In a landscape of disruption, our team blends the art and science of strategy, seizing opportunities through actionable insights and powerful storytelling.
How an effective strategy partner operates
Marketing strategically takes a team. It requires deep insights combined with a range of expertise. A strong marketing strategy partner:
Takes a pragmatic approach.
Blue-sky strategies that don’t suit your organization or customers lead to lackluster results. By exploring what’s possible for your brand now, your agency can uncover the opportunities for what comes next.
Understands your customers.
Your strategists should obsess over every nuance of your ideal customer – their motivations, behavior, and decisions.
Actively monitors and optimizes.
Having a strategy is important, but so is knowing when to adjust it. If your agency isn’t evolving your marketing strategy based on data, you’re likely wasting precious time and resources.
Kicking the tires on a new agency?
Explore our catalogue of results achieved, challenges solved, and clients satisfied.
Our social media services
We leverage our data, design, and copywriting expertise to create ads that engage customers, boost brand visibility, and maximize your marketing dollars.
01.
Pinpointing market opportunities
Audience + Competitor Research
We use tools and old-fashioned research to discover where your competitors are active, and to gauge the market landscape for untapped opportunities.Through analytics, social listening, and other business data, our paid media experts narrow down your audience, understanding how their unique interests and online behavior will inform our channel selection and targeting.
02.
Setting up for success
Campaign Creation
Applying our insights to your audiences, we check all the boxes in setting up your campaigns strategically. We build out audience groups, plan spend, put creative together, and strategize how we intend to start testing and optimizing once the campaigns launch.
03.
Boosting brand visibility
Search Engine Marketing
Google alone gets over 3.5 billion searches a day. With users rarely venturing past the first page, we use search engine marketing to get your brand to the top of Page One – and top of mind.Leveraging our keyword research and audience data, we create highly targeted ads that position your business and offerings for greater visibility, and deliver the information, calls-to-action, and trust-building messaging that gets users clicking.
04.
Making friends and influencing people
Social Media Advertising
Between the sophisticated targeting capabilities, the range of creative formats, and the ability to make an impact with a small budget, social media remains a channel second to none for paid media. Our team are experts in building, monitoring, and optimizing creative social campaigns across all the major social networks.
05.
Display, Retargeting + Programmatic
Audience + Competitor Research
Display and retargeting keep you front of mind and exploit the enormous reach of the web’s most popular publications. Depending on our strategy, we can make and optimize ad buys on Google Display Network and elsewhere, place direct buys on specialist sites where your audiences are found, and work with programmatic partners to deliver experiences targeted with even greater precision.
06.
Delivering richer brand experiences
In-Stream YouTube Ads
Ready to make a bigger impact on your audience? Our creative team are experts at creating rich and engaging YouTube ads in multiple formats to help audiences feel informed and entertained.
07.
Because data’s work is never done
Measurement + Reporting
We continuously monitor KPIs to set benchmarks and measure performance against a campaign’s goals. Where ads are underperforming, we identify areas for improvements and make necessary adjustments.We regularly report successes and suggest ways to boost campaign performance on a weekly or monthly basis, enabling us to shift spend to higher-performing channels and maximize our advertising reach.
Why work with us?
Effective advertising doesn’t happen by accident: it requires meticulous research, exceptional creative, and near-perfect timing. Here’s what you should expect from a skilled advertising partner:
Performance Driven Service
If we’re not confident we can drive you results, we won’t try convince you to spend.
No Long-Running Contracts
No long-running contracts. You can cancel at anytime with us.
Fully Tracked Marketing
All paid marketing activity is fully tracked, this includes phone call tracking.
Marketing API’s & Scripts Utilised
We utilise Facebook’s API and Google Scripts to gain that extra edge for clients.